By now, you probably know what an event planner does. If you want to pursue that as your career, then you must know some fundamentals first. Here are some things that you need to know before becoming a full-time professional event planner:
As a newbie in this industry, you must know the value of contracts. A contract can help protect you from people who will refuse to pay you for your services.
It is a piece of paper that highlights your services and it acts as an agreement between you and your clients.
I am telling you, there are people who will not hold their end of the bargain, especially if you do not have a contract to show for.
Therefore, it is your responsibility to have your potential clients sign a contract first to safeguard your profits.
Also, it is good practice to have them make an initial deposit first. In the event that they do not pay you (even if you had the contract signed), at least you get 50% of the total payment.
2. Pricing Methods and Models
Another thing you need to take into consideration is your pricing models.
How much will people pay for your services? The answer is actually not that cut and dry and it all depends based on a number of factors such as the services that you offer, if you have them pay you an hourly rate or on a per-day basis, among other things.
It is best that you research other event planners in your area so that you will have an idea on the average pricing of such services.
3. Get a Team
Event planning entails a lot of things and you cannot do it alone. It is your duty to assemble a team of dedicated individuals so that you can delegate different tasks for them to do.
Also, it is your job as an event planner to make solid relationships with different vendors depending on what services you offer.
For instance, if you are thinking of becoming a wedding planner, make friends with different florists, photographers and videographers, and bakers in your area.
Making strong connections with other connected services will help you spearhead your career to stardom.
4. Don’t Take on Jobs that You Can’t Handle
I know it is quite tempting to cater to high-end clients because of the promise of a higher pay and you get to form connections with the social elites, but you have to hold your horses.
High-end clients will expect a lot from you and since you’re still starting out, you might not be able to deliver what they need.
You could end up bankrupt by taking on a job that you cannot handle in the end. The saying, “do not bite off more than you can chew”
speaks volumes in this regard.
Be realistic and truthful to yourself. Look at your resources now and only cater to the people who you think you can give a good service.
As your business grows, you can then take on much larger tasks and high-end clients as you will have a much bigger team and a larger pool of resources that you can use.